The newspaper industry’s very best strategic consulting firm is located right here in New England.

DMCotter offers newspapers the highest quality, and by far the most cost-effective, research and consulting services available in our industry – including in-depth organizational audits to develop more effective revenue strategies, consulting to help your sales managers more effectively organize and deploy your sales force, sales staff training, advertiser need-gap analysis, and the development of powerful ad sales ammunition. We also conduct strategic readership studies and audience/brand analysis, new concept or product tests, print and online ad testing, focus groups, telephone and online surveys, one-on-one in-depth interviews, ethnographic research and political polling. The results are always turnkey and immediately actionable, providing you with an outstanding ROI.

DMCotter will provide you with a distinct edge — the critical information, insight and roadmap you’ll need to quickly transform your organization to most effectively compete and prevail in today’s (and tomorrow’s) evolving media landscape. Turn to DMCotter for answers, direction and results.

DMCotter Research & Strategy, Inc.

No other firm offers anywhere near the depth of proven newspaper experience and marketing and research expertise that you’ll tap into with DMCotter. We are a one-stop shop for newspaper research and strategy; providing customized project design that fits your specific needs and budget. We pledge to provide you with truly innovative ideas and effective action plans, along with full follow-through. We’ll stay engaged to guide you step-by-step as you execute your new strategic initiatives.

Dan Cotter is president of DMCotter Research & Strategy, Inc. and its Suburban Focus Group division (www.suburbanfocusgroup.com). The depth and breadth of Mr. Cotter's experience is at your service.

For more than 30 years, Mr. Cotter has used market research and strategy development to help newspapers, magazines, websites and a variety of other companies invent new products, reposition existing ones, and compete more effectively for audience, advertisers, and customers.

Cotter has long been regarded as one of the top research and marketing professionals in the newspaper industry. He spent nearly 10 years as chief operating officer of the well-known newspaper research and consulting firm Urban & Associates, Inc., and he held a variety of leadership positions during his many years working for the renowned Pulitzer Publishing Company.

Cotter heads up research operations at Suburban Focus Group-Boston, where he coordinates qualitative research studies for well-known manufacturers (such as General Mills, Stride Rite, Hasbro, Monotype Imaging, SkillSoft, Shark and Elmer’s Candy), retailers (such as Casual Male XL, Roche Brother Markets and Yankee Candle), advertising agencies, media organizations (such as CBS News), video game and computer software developers, restaurant chains, law firms, government and political organizations, utilities (such as Verizon and NSTAR), housing developments, healthcare service providers (such as Partners Healthcare and Harvard Vanguard), financial service institutions and a variety of other organizations.

Newspaper companies will benefit from Dan Cotter's deep experience and broad perspective. Throughout his career while working on behalf of DMCotter, Pulitzer Publishing, Urban & Associates, and elsewhere, Cotter has conducted research, analysis, and strategy development for well-known national and international organizations, including:

Choose DMCotter for truly exceptional expertise, surprisingly low prices, outstanding service, and unmatched flexibility (no project is too big or too small). Call or email today for a free consultation and price quote.

DMCotter Research & Strategy, Inc. • 95 Eastern Ave. • Dedham, MA 02026 • 781.956.8171 • dan@suburbanfocusgroup.com